Jennifer Bassman

Jennifer Bassman

Jennifer Bassman: The Witty Entrepreneur

Jennifer moves (and entertains) audiences with her personal story of achieving success as a female small business owner, only to succumb to burnout. She has opened two high-performing small businesses in the pet care industry over the last 15 years. Then, the speaking and coaching stage came calling so she could help other business owners address stress, learn to work more effectively, focus on their strengths, and prevent or work through their burnout.

The Witty Entrepreneur ( was created after meeting other successful entrepreneurs and small business owners that needed a path back from burnout to a happier, more realistic mindset to owning and running a business. Jennifer helps them reignite their passion and find fulfillment in their business again.

What are we specifically doing to burnout? How do we figure out our strengths so we can ignore our weaknesses?

Jennifer is a Certified CliftonStrengths Coach and believes in running a small business with a sense of humor. She is originally from Des Moines, Iowa, but currently resides in Dallas, Texas with her husband and their four rescue dogs that run their lives.